420 lines
15 KiB
SQL
420 lines
15 KiB
SQL
-- PostgreSQL 建表脚本 - 广告系列报告表
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-- =============================================
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-- 广告系列报告明细表 (campaign_report_detail)
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-- =============================================
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CREATE SEQUENCE IF NOT EXISTS campaign_report_detail_id_seq START WITH 1 INCREMENT BY 1;
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CREATE TABLE IF NOT EXISTS campaign_report_detail (
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id BIGINT NOT NULL DEFAULT nextval('campaign_report_detail_id_seq'::regclass),
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tenant_id BIGINT NOT NULL DEFAULT 0,
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creator VARCHAR(100) DEFAULT '',
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created_at TIMESTAMP WITH TIME ZONE DEFAULT CURRENT_TIMESTAMP,
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updater VARCHAR(100) DEFAULT '',
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updated_at TIMESTAMP WITH TIME ZONE DEFAULT CURRENT_TIMESTAMP,
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deleted_at TIMESTAMP WITH TIME ZONE,
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cid VARCHAR(64) NOT NULL DEFAULT '',
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datasource VARCHAR(64) NOT NULL DEFAULT '',
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t0_order_payment_amt DECIMAL(20,4),
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creative_material_type VARCHAR(100),
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live_name VARCHAR(200),
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author_id VARCHAR(100),
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pic_url VARCHAR(500),
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pic_name VARCHAR(200),
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pic_id VARCHAR(100),
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cover_url VARCHAR(500),
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cover_id BIGINT,
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item_order_conversion_ratio DECIMAL(10,6),
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item_card_click_ratio DECIMAL(10,6),
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item_card_clk_cnt BIGINT,
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live_play_cnt_cost DECIMAL(20,4),
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ad_merchant_follow_cost DECIMAL(20,4),
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ad_merchant_follow BIGINT,
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net_t0_order_cnt BIGINT,
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net_t0_roi DECIMAL(10,6),
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net_t0_gmv DECIMAL(20,4),
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photo_name VARCHAR(200),
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photo_id_str VARCHAR(100),
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photo_id VARCHAR(100),
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mod_price_segment VARCHAR(100),
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age_segment VARCHAR(100),
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province VARCHAR(100),
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gender VARCHAR(20),
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ad_photo_played_five_ratio DECIMAL(10,6),
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ad_photo_played_three_ratio DECIMAL(10,6),
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order_submit_roi DECIMAL(10,6),
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order_submit_amt BIGINT,
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event_order_submit_cost DECIMAL(20,4),
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event_order_submit BIGINT,
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event_order_paid_roi DECIMAL(10,6),
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event_app_invoked BIGINT,
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event_add_shopping_cart BIGINT,
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conversion_num_cost DECIMAL(20,4),
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ad_effective_play_num BIGINT,
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ad_item_click BIGINT,
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merchant_product_id VARCHAR(100),
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cost_total DECIMAL(20,4),
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ad_show BIGINT,
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ad_show1k_cost DECIMAL(20,4),
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impression BIGINT,
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photo_click BIGINT,
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photo_click_ratio DECIMAL(10,6),
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click BIGINT,
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actionbar_click BIGINT,
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actionbar_click_cost DECIMAL(20,4),
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esp_click_ratio DECIMAL(10,6),
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action_ratio DECIMAL(10,6),
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ad_item_click_count BIGINT,
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esp_live_played_seconds BIGINT,
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played_three_seconds BIGINT,
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play3s_ratio DECIMAL(10,6),
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played_five_seconds BIGINT,
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play5s_ratio DECIMAL(10,6),
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played_end BIGINT,
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play_end_ratio DECIMAL(10,6),
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share BIGINT,
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comment BIGINT,
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likes BIGINT,
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report BIGINT,
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block BIGINT,
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item_negative BIGINT,
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live_share BIGINT,
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live_comment BIGINT,
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live_reward BIGINT,
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effective_play_count BIGINT,
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effective_play_ratio DECIMAL(10,6),
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conversion_num BIGINT,
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conversion_cost_esp DECIMAL(20,4),
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roi DECIMAL(10,6),
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gmv DECIMAL(20,4),
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t0_gmv DECIMAL(20,4),
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t1_gmv DECIMAL(20,4),
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t7_gmv DECIMAL(20,4),
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t15_gmv DECIMAL(20,4),
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t30_gmv DECIMAL(20,4),
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t0_roi DECIMAL(10,6),
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t1_roi DECIMAL(10,6),
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t7_roi DECIMAL(10,6),
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t15_roi DECIMAL(10,6),
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t30_roi DECIMAL(10,6),
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paied_order BIGINT,
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order_ratio DECIMAL(10,6),
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t0_order_cnt BIGINT,
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t0_order_cnt_cost DECIMAL(20,4),
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t0_order_cnt_ratio DECIMAL(10,6),
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t1_order_cnt BIGINT,
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t7_order_cnt BIGINT,
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t15_order_cnt BIGINT,
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t30_order_cnt BIGINT,
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merchant_reco_fans BIGINT,
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t1_retention DECIMAL(10,4),
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t7_retention DECIMAL(10,4),
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t15_retention DECIMAL(10,4),
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t30_retention DECIMAL(10,4),
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t1_retention_ratio DECIMAL(10,6),
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t7_retention_ratio DECIMAL(10,6),
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t15_retention_ratio DECIMAL(10,6),
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t30_retention_ratio DECIMAL(10,6),
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reservation_success BIGINT,
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reservation_cost DECIMAL(20,4),
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standard_live_played_started BIGINT,
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ad_live_play_cnt BIGINT,
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ad_live_play_cnt_cost DECIMAL(20,4),
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live_audience_cost DECIMAL(20,4),
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live_event_goods_view BIGINT,
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goods_click_ratio DECIMAL(10,6),
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direct_attr_plat_new_buyer_cnt BIGINT,
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t30_attr_plat_total_buyer_cnt BIGINT,
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direct_attr_seller_new_buyer_cnt BIGINT,
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t30_attr_seller_total_buyer_cnt BIGINT,
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t3_gmv DECIMAL(20,4),
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t3_order_cnt BIGINT,
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t3_roi DECIMAL(10,6),
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t7_indirect_order_amt DECIMAL(20,4),
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t7_indirect_order_cnt BIGINT,
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fans_t0_gmv_per_fans DECIMAL(20,4),
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fans_t3_gmv_per_fans DECIMAL(20,4),
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fans_t7_gmv_per_fans DECIMAL(20,4),
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fans_t15_gmv_per_fans DECIMAL(20,4),
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fans_t30_gmv_per_fans DECIMAL(20,4),
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reco_fans_cost DECIMAL(20,4),
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qcpx_whitebox_direct_order_payment_amt DECIMAL(20,4),
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qcpx_whitebox_direct_order_cnt BIGINT,
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fans_t0_gmv DECIMAL(20,4),
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fans_t1_gmv DECIMAL(20,4),
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fans_t7_gmv DECIMAL(20,4),
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fans_t15_gmv DECIMAL(20,4),
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fans_t30_gmv DECIMAL(20,4),
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fans_t0_roi DECIMAL(10,6),
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fans_t1_roi DECIMAL(10,6),
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fans_t7_roi DECIMAL(10,6),
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fans_t15_roi DECIMAL(10,6),
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fans_t30_roi DECIMAL(10,6),
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t0_shop_new_buyer_order_payment_amt DECIMAL(20,4),
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t1_shop_new_buyer_order_payment_amt DECIMAL(20,4),
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t3_shop_new_buyer_order_payment_amt DECIMAL(20,4),
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t7_shop_new_buyer_order_payment_amt DECIMAL(20,4),
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t15_shop_new_buyer_order_payment_amt DECIMAL(20,4),
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t30_shop_new_buyer_order_payment_amt DECIMAL(20,4),
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t0_shop_new_buyer_order_cnt BIGINT,
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t1_shop_new_buyer_order_cnt BIGINT,
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t3_shop_new_buyer_order_cnt BIGINT,
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t7_shop_new_buyer_order_cnt BIGINT,
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t15_shop_new_buyer_order_cnt BIGINT,
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t30_shop_new_buyer_order_cnt BIGINT,
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t1_new_buyer_repurchase_ratio DECIMAL(10,6),
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t3_new_buyer_repurchase_ratio DECIMAL(10,6),
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t7_new_buyer_repurchase_ratio DECIMAL(10,6),
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t15_new_buyer_repurchase_ratio DECIMAL(10,6),
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t30_new_buyer_repurchase_ratio DECIMAL(10,6),
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t0_shop_new_buyer_roi DECIMAL(10,6),
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t1_shop_new_buyer_roi DECIMAL(10,6),
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t3_shop_new_buyer_roi DECIMAL(10,6),
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t7_shop_new_buyer_roi DECIMAL(10,6),
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t15_shop_new_buyer_roi DECIMAL(10,6),
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t30_shop_new_buyer_roi DECIMAL(10,6),
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create_card_order_cnt BIGINT,
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forward_ts_create_card_order_cnt BIGINT,
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create_card_order_cost DECIMAL(20,4),
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forward_ts_create_card_order_cost DECIMAL(20,4),
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activate_card_order_cnt BIGINT,
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forward_ts_activate_card_order_cnt BIGINT,
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activate_card_order_cost DECIMAL(20,4),
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forward_ts_activate_card_order_cost DECIMAL(20,4),
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create_card_order_ratio DECIMAL(10,6),
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forward_ts_create_card_order_ratio DECIMAL(10,6),
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activate_card_order_cnt_ratio DECIMAL(10,6),
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forward_ts_activate_card_order_ratio DECIMAL(10,6),
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live_play_cnt BIGINT,
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item_entrance_clk_cnt BIGINT,
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show_cnt BIGINT,
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report_date_str VARCHAR(50),
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campaign_id BIGINT,
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campaign_name VARCHAR(200),
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unit_id BIGINT,
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unit_name VARCHAR(200),
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creative_id BIGINT,
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creative_name VARCHAR(200),
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cid_actual_roi_after_subsidy DECIMAL(10,6),
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cid_coupon_amount BIGINT,
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cid_coupon_callback_paid_refund_amount BIGINT,
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cid_voucher_cost DECIMAL(20,4),
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PRIMARY KEY (id)
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);
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COMMENT ON TABLE campaign_report_detail IS '广告系列报告明细表';
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CREATE INDEX idx_campaign_report_detail_cid ON campaign_report_detail(tenant_id, cid);
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CREATE INDEX idx_campaign_report_detail_campaign_id ON campaign_report_detail(tenant_id, campaign_id);
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CREATE INDEX idx_campaign_report_detail_date ON campaign_report_detail(tenant_id, report_date_str);
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CREATE INDEX idx_campaign_report_detail_datasource ON campaign_report_detail(tenant_id, datasource);
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-- =============================================
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-- 广告系列报告汇总表 (campaign_report_sum)
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-- =============================================
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CREATE SEQUENCE IF NOT EXISTS campaign_report_sum_id_seq START WITH 1 INCREMENT BY 1;
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CREATE TABLE IF NOT EXISTS campaign_report_sum (
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id BIGINT NOT NULL DEFAULT nextval('campaign_report_sum_id_seq'::regclass),
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tenant_id BIGINT NOT NULL DEFAULT 0,
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creator VARCHAR(100) DEFAULT '',
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created_at TIMESTAMP WITH TIME ZONE DEFAULT CURRENT_TIMESTAMP,
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updater VARCHAR(100) DEFAULT '',
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updated_at TIMESTAMP WITH TIME ZONE DEFAULT CURRENT_TIMESTAMP,
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deleted_at TIMESTAMP WITH TIME ZONE,
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cid VARCHAR(64) NOT NULL DEFAULT '',
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datasource VARCHAR(64) NOT NULL DEFAULT '',
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t0_order_payment_amt DECIMAL(20,4),
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creative_material_type VARCHAR(100),
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live_name VARCHAR(200),
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author_id VARCHAR(100),
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pic_url VARCHAR(500),
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pic_name VARCHAR(200),
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pic_id VARCHAR(100),
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cover_url VARCHAR(500),
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cover_id BIGINT,
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item_order_conversion_ratio DECIMAL(10,6),
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item_card_click_ratio DECIMAL(10,6),
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item_card_clk_cnt BIGINT,
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live_play_cnt_cost DECIMAL(20,4),
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ad_merchant_follow_cost DECIMAL(20,4),
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ad_merchant_follow BIGINT,
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net_t0_order_cnt BIGINT,
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net_t0_roi DECIMAL(10,6),
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net_t0_gmv DECIMAL(20,4),
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photo_name VARCHAR(200),
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photo_id_str VARCHAR(100),
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photo_id VARCHAR(100),
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mod_price_segment VARCHAR(100),
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age_segment VARCHAR(100),
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province VARCHAR(100),
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gender VARCHAR(20),
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ad_photo_played_five_ratio DECIMAL(10,6),
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ad_photo_played_three_ratio DECIMAL(10,6),
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order_submit_roi DECIMAL(10,6),
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order_submit_amt BIGINT,
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event_order_submit_cost DECIMAL(20,4),
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event_order_submit BIGINT,
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event_order_paid_roi DECIMAL(10,6),
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event_app_invoked BIGINT,
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event_add_shopping_cart BIGINT,
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conversion_num_cost DECIMAL(20,4),
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ad_effective_play_num BIGINT,
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ad_item_click BIGINT,
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merchant_product_id VARCHAR(100),
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cost_total DECIMAL(20,4),
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ad_show BIGINT,
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ad_show1k_cost DECIMAL(20,4),
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impression BIGINT,
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photo_click BIGINT,
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photo_click_ratio DECIMAL(10,6),
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click BIGINT,
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actionbar_click BIGINT,
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actionbar_click_cost DECIMAL(20,4),
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esp_click_ratio DECIMAL(10,6),
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action_ratio DECIMAL(10,6),
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ad_item_click_count BIGINT,
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esp_live_played_seconds BIGINT,
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played_three_seconds BIGINT,
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play3s_ratio DECIMAL(10,6),
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played_five_seconds BIGINT,
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play5s_ratio DECIMAL(10,6),
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played_end BIGINT,
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play_end_ratio DECIMAL(10,6),
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share BIGINT,
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comment BIGINT,
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likes BIGINT,
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report BIGINT,
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block BIGINT,
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item_negative BIGINT,
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live_share BIGINT,
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live_comment BIGINT,
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live_reward BIGINT,
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effective_play_count BIGINT,
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effective_play_ratio DECIMAL(10,6),
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conversion_num BIGINT,
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conversion_cost_esp DECIMAL(20,4),
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roi DECIMAL(10,6),
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gmv DECIMAL(20,4),
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t0_gmv DECIMAL(20,4),
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t1_gmv DECIMAL(20,4),
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t7_gmv DECIMAL(20,4),
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t15_gmv DECIMAL(20,4),
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t30_gmv DECIMAL(20,4),
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t0_roi DECIMAL(10,6),
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t1_roi DECIMAL(10,6),
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t7_roi DECIMAL(10,6),
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t15_roi DECIMAL(10,6),
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t30_roi DECIMAL(10,6),
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paied_order BIGINT,
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order_ratio DECIMAL(10,6),
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t0_order_cnt BIGINT,
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t0_order_cnt_cost DECIMAL(20,4),
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t0_order_cnt_ratio DECIMAL(10,6),
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t1_order_cnt BIGINT,
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t7_order_cnt BIGINT,
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t15_order_cnt BIGINT,
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t30_order_cnt BIGINT,
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merchant_reco_fans BIGINT,
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t1_retention DECIMAL(10,4),
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t7_retention DECIMAL(10,4),
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t15_retention DECIMAL(10,4),
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t30_retention DECIMAL(10,4),
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t1_retention_ratio DECIMAL(10,6),
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t7_retention_ratio DECIMAL(10,6),
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t15_retention_ratio DECIMAL(10,6),
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t30_retention_ratio DECIMAL(10,6),
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reservation_success BIGINT,
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reservation_cost DECIMAL(20,4),
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standard_live_played_started BIGINT,
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ad_live_play_cnt BIGINT,
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ad_live_play_cnt_cost DECIMAL(20,4),
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live_audience_cost DECIMAL(20,4),
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live_event_goods_view BIGINT,
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goods_click_ratio DECIMAL(10,6),
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direct_attr_plat_new_buyer_cnt BIGINT,
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t30_attr_plat_total_buyer_cnt BIGINT,
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direct_attr_seller_new_buyer_cnt BIGINT,
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t30_attr_seller_total_buyer_cnt BIGINT,
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t3_gmv DECIMAL(20,4),
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t3_order_cnt BIGINT,
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t3_roi DECIMAL(10,6),
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t7_indirect_order_amt DECIMAL(20,4),
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t7_indirect_order_cnt BIGINT,
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fans_t0_gmv_per_fans DECIMAL(20,4),
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fans_t3_gmv_per_fans DECIMAL(20,4),
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fans_t7_gmv_per_fans DECIMAL(20,4),
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fans_t15_gmv_per_fans DECIMAL(20,4),
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fans_t30_gmv_per_fans DECIMAL(20,4),
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reco_fans_cost DECIMAL(20,4),
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qcpx_whitebox_direct_order_payment_amt DECIMAL(20,4),
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qcpx_whitebox_direct_order_cnt BIGINT,
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fans_t0_gmv DECIMAL(20,4),
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fans_t1_gmv DECIMAL(20,4),
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fans_t7_gmv DECIMAL(20,4),
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fans_t15_gmv DECIMAL(20,4),
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fans_t30_gmv DECIMAL(20,4),
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fans_t0_roi DECIMAL(10,6),
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fans_t1_roi DECIMAL(10,6),
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fans_t7_roi DECIMAL(10,6),
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fans_t15_roi DECIMAL(10,6),
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fans_t30_roi DECIMAL(10,6),
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t0_shop_new_buyer_order_payment_amt DECIMAL(20,4),
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t1_shop_new_buyer_order_payment_amt DECIMAL(20,4),
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t3_shop_new_buyer_order_payment_amt DECIMAL(20,4),
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t7_shop_new_buyer_order_payment_amt DECIMAL(20,4),
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t15_shop_new_buyer_order_payment_amt DECIMAL(20,4),
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t30_shop_new_buyer_order_payment_amt DECIMAL(20,4),
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t0_shop_new_buyer_order_cnt BIGINT,
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t1_shop_new_buyer_order_cnt BIGINT,
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t3_shop_new_buyer_order_cnt BIGINT,
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t7_shop_new_buyer_order_cnt BIGINT,
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t15_shop_new_buyer_order_cnt BIGINT,
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t30_shop_new_buyer_order_cnt BIGINT,
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t1_new_buyer_repurchase_ratio DECIMAL(10,6),
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t3_new_buyer_repurchase_ratio DECIMAL(10,6),
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t7_new_buyer_repurchase_ratio DECIMAL(10,6),
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t15_new_buyer_repurchase_ratio DECIMAL(10,6),
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t30_new_buyer_repurchase_ratio DECIMAL(10,6),
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t0_shop_new_buyer_roi DECIMAL(10,6),
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t1_shop_new_buyer_roi DECIMAL(10,6),
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t3_shop_new_buyer_roi DECIMAL(10,6),
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t7_shop_new_buyer_roi DECIMAL(10,6),
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t15_shop_new_buyer_roi DECIMAL(10,6),
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t30_shop_new_buyer_roi DECIMAL(10,6),
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create_card_order_cnt BIGINT,
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forward_ts_create_card_order_cnt BIGINT,
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create_card_order_cost DECIMAL(20,4),
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forward_ts_create_card_order_cost DECIMAL(20,4),
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activate_card_order_cnt BIGINT,
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forward_ts_activate_card_order_cnt BIGINT,
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activate_card_order_cost DECIMAL(20,4),
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|
forward_ts_activate_card_order_cost DECIMAL(20,4),
|
|
create_card_order_ratio DECIMAL(10,6),
|
|
forward_ts_create_card_order_ratio DECIMAL(10,6),
|
|
activate_card_order_cnt_ratio DECIMAL(10,6),
|
|
forward_ts_activate_card_order_ratio DECIMAL(10,6),
|
|
live_play_cnt BIGINT,
|
|
item_entrance_clk_cnt BIGINT,
|
|
show_cnt BIGINT,
|
|
report_date_str VARCHAR(50),
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|
campaign_id BIGINT,
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|
campaign_name VARCHAR(200),
|
|
unit_id BIGINT,
|
|
unit_name VARCHAR(200),
|
|
creative_id BIGINT,
|
|
creative_name VARCHAR(200),
|
|
cid_actual_roi_after_subsidy DECIMAL(10,6),
|
|
cid_coupon_amount BIGINT,
|
|
cid_coupon_callback_paid_refund_amount BIGINT,
|
|
cid_voucher_cost DECIMAL(20,4),
|
|
PRIMARY KEY (id)
|
|
);
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|
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COMMENT ON TABLE campaign_report_sum IS '广告系列报告汇总表';
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CREATE INDEX idx_campaign_report_sum_cid ON campaign_report_sum(tenant_id, cid);
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|
CREATE INDEX idx_campaign_report_sum_campaign_id ON campaign_report_sum(tenant_id, campaign_id);
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|
CREATE INDEX idx_campaign_report_sum_date ON campaign_report_sum(tenant_id, report_date_str);
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|
CREATE INDEX idx_campaign_report_sum_datasource ON campaign_report_sum(tenant_id, datasource);
|